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Our story

Merchants of Fun may be a new name but we are definitely not new to the toy industry. Our founder, Rory Kelly, has been working across the international games and puzzles sector for many years and previous to that, worked extensively within the U.K & Irish retail sector holding commercial roles at brands such as Waterstones, Apple & others.

We are enthusiastic when bringing a new game or toy to retailers and we are set up to make it as easy as possible for our partners to work with us. We have low minimum order values, can ship quickly and efficiently and are able to deal with your questions quickly.

As a self-confessed toy fan and father of two boys, Rory’s mission when starting Red Knight was to find and promote games that could make kids less reliant on the digital devices that occupy their time. We hope that you find value in the mix of products we represent.

We remain a bunch of geeks at heart and play is at the centre of what we do. We would love to work with your store to help offer customers a range of games that are perfect for hobby, education, travel and general play.

We don’t call ourselves the ‘Merchants of Fun’ for nothing and are confident you will enjoy working with us.

Our goals are simple yet strategic:

We only want to promote products that bring people together;

Help people create lasting memories through play with purpose;

To curate an evolving range of educational toys and games while offering our retail partners great value.

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